The Fruit of the Loom logo

Describe the Fruit of the Loom logo as you remember it, in your own words, without looking anything up first. Every detail you remember: what is in it, colors, arrangement. If you remember it changing, say roughly when you last saw the version you describe.

A large number of people remember the logo one way. The company says it was never that way. This is the second case in this series, and the outcomes are preregistered before the box closes. Outcome one: the descriptions echo each other in wording, which means the memory of the memory has been shared around, and the case is contamination. Outcome two: independent wording but scattered specifics, which is what ordinary misremembering looks like. Outcome three: independent wording that converges on the same specific details absent from the real logo, which is the interesting one, and we will say so plainly if that is what the measure finds. The first case in this series ran on the most famous shared movie memory there is, and the result, including the part that cut against the exciting story, is published at theanomalynetwork.com/experiment/shazaam. Same rules here: nobody reads any answer until the case closes, only the aggregate is ever published, and if you only know this logo debate from reading about it, tick that box, because those answers strengthen the measure when counted separately.

How this works, and why the lid is closed

This is a blind collection. You write what you remember, in your own words, and it goes into a box nobody can read, including other participants, until the case closes. That is the whole method: when people can see earlier answers, later answers drift toward them, and what gets measured is the drift instead of the memory. A closed box removes the channel instead of asking everyone to be disciplined.

When it closes, the submissions are scored for wording independence: did these people describe it in genuinely different language, or in the language of a version they read somewhere? The published result is the aggregate measure. No submission is ever shown to anyone, while open or after.

0 submissions are in the box.